In the Working With the Media module, participants will learn how to communicate research and policy messages by leveraging the media. Sessions address the value of partnering with the media to disseminate information, as well as common challenges. Participants practice skills needed to effectively reach out to journalists in common ways, such as through a press news release or interview. Organizing the panel discussion with local journalists is a rewarding learning experience for speakers and participants.
At the conclusion of this module, participants will be able to:
- Explain what the media is and how it applies to their work.
- Identify common pitfalls and misperceptions of working with the media.
- Apply their understanding by writing a press release.
- Prepare for an interview with a journalist.
At the conclusion of this module, participants will have developed their own:
- Press release.
- Interview soundbite.